Your website is the modern-day face of your business. It can tell your customers a lot of things about your business, both good and bad. Visitors will make split-second decisions about who you are, what you care about, and most importantly, whether they’re going to do business with you, and all of this will happen in the blink of an eye.
As a business owner, you can’t afford to think of your website as being anything less than a crucial element in your marketing, acquisition, and branding position. Even if the majority of your clients are still finding you by other means, many potential customers will look at your website for information, and many of your competitors will earn much of their business from the web. Right now, the web is evolving quickly, and customer expectations are evolving with it. Are you ignoring either of these crucial design elements in your web design?
Mobile visitors are taking over web traffic, and that’s bad news for many businesses due to the fact that their sites are not designed to be viewed on smaller screens. Many businesses, especially those serving local customers, were designed with desktop and laptop screens in mind. This was a wise choice for the time, but now that so many are browsing the web on their phones and tablets, these designs are obsolete. When people browse the web on their phones, they see your site in a vertical orientation. If your site is designed for horizontal viewing, many people will leave your page in just a couple of seconds. Additionally, other elements can be extremely troublesome to your visitors. Items such as drop down menus and small font sizes will frustrate viewers.
This does more than prevent visitors from finding your phone number or address; it also leaves a bad taste in their mouth. Most of these visitors do not know how much time or money goes into mobile web design, so they’re unlikely to make excuses for you. Instead, they’ll decide that your company isn’t in tune with your customer’s needs or habits.
Antiquated navigational items have become obsolete for a reason, and you should examine your site’s use of certain design elements that could be preventing you from earning a lot of business. In the past, hover menus were extremely popular. While they can be nice to look at, it’s almost impossible to get a visitor to use them if they’re on a mobile device. Depending on what browser they’re using, it might not even be possible for a touch-screen user to get where they want.
In addition, overly complicated menu and navigation are going to prevent many users from clicking anything except for the back button. Although this may sound counter-intuitive, the more options you have in your menu, the fewer clicks you’ll get. If your navigational menu has only three items instead of ten, you’re much more likely to see visitors using it. Research has shown that fewer options lead to higher engagement. Hiring a Berkshire web design firm may be the best way to fix these problems on your site.