The Internet makes it easy to attract customers from thousands of miles away, which is a great benefit for e-commerce firms that are prepared to ship to many different destinations across the globe. It also makes it much easier for small companies to appeal to local residents, through innovative online business directories. If you have previously dismissed online directories because you assumed they were just a digital facsimile of their printed predecessors, you could be missing out on one of the most effective ways to target local consumers that the Internet has to offer.
Why Online Directories Are Right for Your Business
There are a number of excellent reasons to utilise local directories in an online setting, the most commonly cited of which you can read about in the list that follows.
- Popularity of Local Searches – Statistics show that more and more people are using search engines to find local service providers nowadays, with search terms often including the name of a town, city or metropolitan area. If you would like to capture such traffic and direct it to your company website, creating an eye-catching listing in a local business directory is a good place to start. A business in the north of Queensland, Australia, for example, could use Cairns online advertising portals to make local consumers aware of its presence.
- Appealing to Mobile Internet Users – An online directory is a great tool for promoting your business to people who are out and about in your part of the world and actively seeking out companies that offer the services you do. If, for example, you run a fashionable hair salon, you could capture more business from visitors to your town by advertising in a digital directory. Once in the town itself, such visitors may well use their mobile phones to search for a local hairdresser and those that are actively promoting themselves with online listings are more likely to be noticed.
- Time Sensitive Deals – Online directories allow you to promote time sensitive special offers with ease. If, for instance, you wish to offer a 25% discount to all children who visit your salon for a haircut, you can do so by editing your online directory listings to reflect this fact. Once the special offer has lapsed, you can return your listings to their original state. Because it is possible to make such changes in a few short minutes, you can promote as many special offers as you wish using such means.
Other reasons that companies choose to use online directories to attract local consumers are mainly to do with speed and convenience. It is very easy to create a basic listing, your details can be updated at a moment’s notice whenever you wish and you can add more advanced options – such as promotional videos and picture libraries – whenever you have the time to spare. If you have yet to try local digital business portalsas a method of online promotion, you should definitely make a note to investigate them further.