Business has been changing very dramatically in the last few years. In the past, a business would rely on being seen on the street or word of mouth. Before the advent of the Internet, one of the best ways to attract customers was television or radio commercials. You wanted to reach customers where they were. Also, billboards were very popular. One of the most reliable ways to attract customers was through word of mouth. This means that a customer would visit your business then tell his or her friends about it. Usually, this occurs between friends, which was why it was so reliable. Customers tend to trust their friends. However, much has changed in the business world in the last ten years or so.
The Internet has not quite replaced all of the previous forms of advertising, but it has reduced the importance of those forms of advertising. This has proven very beneficial for smaller businesses. Creating and maintaining a website or social media presence is a very affordable way to entice customers. However, this does not work if you are not reaching very many customers. The best way to reach customers on the Internet is to appear at the top of search engine results.
If you are, for example, selling widgets, you want to reach as many customers as possible. Ideally, whenever someone on the Internet searches for “widgets,” your business would show up at the top of most search engine results. This is the best way to create a large amount of business.
SEO is an abbreviation for Search Engine Optimisation, which is a process of increasing a website’s visibility in a search engine’s results. Specifically, this involves the unpaid results on a search engine. These are sometimes called earned, organic, or natural results. Some search engines will place businesses at the top of search engine results for a price. SEO, on the other hand, works to organically place your business at the top of results.
Studies have shown that customers tend to visit websites that are earliest on a search results page. Also, indexing different pages means that a website appears multiple times on the search results. Different SEO organisations can target image search results, video search results, academic searches, news, or different industry-specific searches. You can about the different kinds of search results.
SEO techniques come in two basic varieties: white hat and black hat. White hat techniques are those that search engines consider good website design. Black hat techniques are those that search engines frown upon. Search engines typically attempt to reduce the efficacy of black hat techniques. When you are looking for SEO, you want to be sure that you are only dealing with a company that practices white hat SEO. Black hat SEO, while productive in the short term, typically results in suspension or permanent banning once a search engine figures out what is happening. These are not sustainable results that will improve your business in the long term.